Client:
Aroha Boxing
Project:
Branding + Event Coverage + Documentary Series + Social Media Content
Problem:
Aroha Boxing, a promising local boxing promoter from Guadalajara, sought to differentiate itself from other promoters by presenting a philosophy that embraces not only the body but also the mind. They needed a brand identity that reflected this vision, along with content to showcase their fighters and events in a way that felt authentic, inspiring, and community-driven.
Solution:
Black Market supported Aroha by:
Developing their branding and visual identity to align with their unique philosophy
Covering key fights and producing high-quality event content
Creating the foundation for a documentary-style series centered around their boxers, highlighting both their athletic journeys and personal stories
Producing ongoing social media content designed to build community engagement and grow the promoter’s presence online
Result:
Aroha Boxing now has a distinctive brand identity and a strong content strategy that reflects its holistic philosophy. The fight coverage, documentary-style storytelling, and social media presence have helped establish Aroha as a rising name in the Guadalajara boxing scene, building credibility and resonance with both athletes and audiences.
Mexico City Fight - Documentary
Episode 1 - January 25’
Mexico City Fight - Documentary
Episode 3 - January 25’
Mexico City Fight - Documentary
Episode 2 - January 25’
